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Author
Pub. Date
[2012]
Language
English
Description
The rapid emergence of China and India as prime locations for low cost manufacturing has led some analysts to conclude that manufacturers in the 'old economies'--the US. UK, Germany and Japan--are being edged out of a profitable future. But if countries that have historically been at the forefront of events in manufacturing can adapt adroitly, opportunities are by no means over, says Peter Marsh, author of this timely book. Marsh explores 250 years...
Pub. Date
2006-
Language
English
Description
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Author
Pub. Date
2023.
Edition
First edition.
Language
English
Description
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian “Box” Brown’s The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed...
Author
Pub. Date
2015.
Language
English
Description
"Set in the American Southwest forty miles north of Juárez,...[the] novel follows a group of customers and employees through the twenty-four hour work cycle as they seek comfort and sustenance inside of the cinderblock walls of a classic American institution--The Superstore."--Publisher.
Author
Pub. Date
[2019]
Language
English
Description
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious...
96) Acquired tastes
Author
Pub. Date
1992.
Language
English
Description
Acquired Tastes, originally published as Expensive Habits, is a celebration of life's extravagances. It explores an aspect of human nature that, although dormant in hard economic times, is capable of erupting with the hint of good fortune and the drop of a credit card. It samples the luxuries of Havana cigars, Parisian hotels, bespoke London tailoring, and hand-made shoes; discusses the proper color for a stretch limousine; and weighs the cost versus...
Author
Pub. Date
2011.
Language
English
Description
In today's highly competitive, global, fast paced cluttered marketplace a number of new influences are at work. And, as such, there is no room for poor marketing strategies especially at a time of an increasingly sophisticated consumer, one who is discerning, a person who will only buy a product that meets their emotional need, where value is added, where there is no purchase risk, it doesn't harm the environment, exploit people or animals and where...
Author
Pub. Date
[2020]
Edition
First edition.
Language
English
Description
"Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--
Author
Pub. Date
2007.
Language
English
Description
The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique...
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